Shell convenience stores hosted an event in London, England, where suppliers, sales teams, clients and convenience store owners were all in attendance. Shell needed someone who could relate authentically with a diverse and global audience of individuals and inspire a collaborative spirit. After sharing his compelling narrative and rowing metaphors, Adam led the group through tools and strategies of teamwork, leadership and growth after failure while empowering trust and collaboration in a competitive marketplace.

Before the conference day began, Adam led the conference attendees in an inclusive Fitness Program and participated in client engagement events.