Executive Coaching, Business Consulting, Keynote Speeches
Based in the heart of Victoria, BC, Adam Kreek and the ViDA team serve clients as an executive coach, business consultant, and motivational keynote speaker dedicated to unlocking your highest potential through values-driven achievement. Whether you're navigating complex leadership challenges, seeking clarity in your professional trajectory, or aiming to foster a more aligned and high-performing team, my approach integrates powerful tools like 360 reviews, predictive indexing and actionable strategic planning tailored to your unique goals. Join leaders across industries who are discovering the transformative power of achievement when they align their actions with their core values.
What Is Values Driven Achievement?
In many latin languages, ViDA means life. And that is where Values Driven Achievement begins: with the individual human being trying to live, lead, work, and perform with more clarity.
But true achievement is never only personal. As leaders mature, the “I” begins to shift. Self-focus becomes stewardship. Personal ambition becomes shared responsibility. Identity becomes contribution. This is why the "I" becomes invisible when ViDA is written out as Values Driven Achievement.
At ViDA, we help leaders and organizations activate the values that drive better decisions, stronger alignment, and more sustainable results. Values are not posters on a wall. They are the bridge between emotion and logic. When that bridge is clear, people gain agency, autonomy, and the ability to create more of what matters — and less of what does not.
That is Values Driven Achievement: clearer values, stronger people, better work, and a life of contribution bigger than yourself.
OUR VALUES
HOW WE MAKE DECISIONS AND DO OUR WORK
Habitual Excellence: We repeatedly deliver thoughtful, rigorous, and useful work aligned with the real pressures, needs, and ambitions of the clients we serve.
Empowered Growth: We expand capacity in ourselves and our clients, building the confidence, skill, judgment, and adaptability required to lead well under pressure.
Sustainable Impact: We strengthen the leaders we serve, and through them, the people, organizations, and communities in their care.
PRINCIPLES WE ASPIRE TO
We are building a world where organizational and business leaders have the support they need to advance with certainty, serve fearlessly, and sustain results.
We are values-driven.
We pursue excellence.
We are solutions-oriented.
We support people then process.
We tackle challenges and adapt to change.
We embrace open and honest dialogue.
We seek continuous growth, learning and improvement.
We support our own and others' success.
We only work with positive, driven, and growth-oriented people.
Adam Kreek – Olympic Gold Medalist • Business Strategist • Executive Coach
Adam Kreek is the founder and owner of Values Driven Achievement (ViDA) Performance Coaching, where he equips CEOs, founders, and senior leadership teams to do hard things—without becoming hard on themselves or others. His work builds a greater capacity for pressure while keeping leaders grounded, disciplined, smart, and kind—creating a durable shift in how teams relate to standards, effort, and recovery (not just “push harder”).
Adam is trusted by leaders in organizations such as Amazon, Microsoft, Pfizer, Shell, GE, Mercedes-Benz, L’Oréal, and peer communities including YPO and EO. Clients bring him in when the pressure is real and they need more than inspiration—they need language, tools, and a practical system that leaders can use immediately.
At the centre of Adam’s work is Built for Hard™ and the ViDA Performance OS, a practical operating system for sustainable performance: Grace (leadership), Grit (management), and Go (energy). The outcome is simple: higher standards, cleaner accountability, stronger alignment, and recovery practices that prevent burnout and protect culture.
Adam’s credibility is lived, not theoretical. He is a two-time Olympian and Olympic gold medallist, a record-setting ocean rower featured in NBC’s Dateline documentary Capsized, and the best-selling author of The Responsibility Ethic (a Forbes “Top Business Book”). He brings a Stanford-trained engineer’s rigour and an executive coach’s practicality to leaders navigating constant change.
When he’s not supporting organizations, Adam is adventuring in the Pacific Northwest with his wife and three children.
What our clients say
People and organizations we've empowered to lead effectively, serve with purpose and deliver results
