
"Motivation isn’t something you hope for—it’s something you build."
Adam Kreek
Executive Business Coach
- Date
How to Engineer Motivation: Your Leadership Toolkit
posted in Business Coaching

Adam Kreek
Too many leaders rely on pressure to drive performance—and it works… until it doesn’t.
Engagement drops. Burnout spikes. People stop thinking for themselves.
What’s missing? A system that motivates without micromanaging.
This post is about tools. Practical ones you can actually use to motivate your team—without becoming their therapist, their babysitter, or their bulldozer.
Because the best leaders don’t leave motivation to chance.
They engineer it.
This post is for leaders, founders, and managers who are tired of chasing engagement and ready to build it deliberately. Whether you’re running a business, a department, or a high-performing crew, you need a system that drives motivation without you becoming the team therapist, babysitter, or bulldozer.
You need a leadership framework that builds sustainable motivation—one that’s grounded in research, proven in performance cultures, and actually usable in your next team meeting.
So what’s inside?
- A breakdown of Self-Determination Theory (autonomy, competence, relatedness)
- The 4 stages of extrinsic motivation (and how to level up)
- A practical toolkit of leadership exercises to build motivation
- Real-life coaching stories from leaders who shifted from pressure to purpose
Because the best leaders don’t push harder. They build systems that pull people forward.
This is part 3 of a series. Click here for part 1, and here for part 2.
Let’s break it down.
Motivation Is Not Magic. It’s Designed.
If you want people to show up engaged, resilient, and ready to do meaningful work—you need to build the system that makes that possible.
And the system you’re building should activate the three key motivators from Self-Determination Theory:
- Autonomy – “I have choice and agency in how I do my work.”
- Competence – “I’m growing, improving, and mastering my craft.”
- Relatedness – “I feel connected to the people and purpose around me.”

The 4 Stages of Extrinsic Motivation (and Why Most Leaders Stop Too Soon)
Not all external motivation is bad. In high-pressure fields like construction, engineering, aerospace, or healthcare, extrinsic motivators are necessary.
But if you stop at the basics—punishments and rewards—you miss the deeper drivers that sustain long-term performance.
Here’s the continuum, simplified from the Self-Determination Theory framework:
1. Compliance
“I do it because I have to.”
This is the world of carrots and sticks. It works fast, but it’s brittle. Overuse creates burnout or rebellion.
2. Ego-and-Shame-Driven
“I do it so I feel worthy—or don’t feel ashamed.”
Still external, but more personal. This shows up in high achievers who chase praise and fear disappointment. Status-driven and tribal. Short bursts of performance, but it’s emotionally expensive.
3. External Goals (with Internal Value)
“I do it because I believe in the outcome.”
Here, the individual finds meaning in the task—even if it was assigned. It becomes their goal, not just yours.
4. External Values (Fully Internalized)
“I do it because it aligns with who I am.”
This is where culture clicks. The mission becomes personal. Motivation is high, sustainable, and self-directed—even if the task came from above.
The goal isn’t to eliminate external motivation.
The goal is to elevate it—to help people move up this ladder over time.
Because when people work from deeper motivation, you don’t need to chase or push. You lead, and they move.
Now—how do we do that? That’s where your toolkit comes in.
Map the Gaps: The Motivation Map
Let’s start with a simple exercise.
Take your team roster—or even just your top 3 reports—and ask:
- Where are they experiencing autonomy?
- Where are they building competence?
- Where do they feel a sense of relatedness?
If any of those questions come up blank—you’ve got a motivational gap.
Use it as a diagnostic.
Bring the results into your next leadership team meeting.
Don’t just look at performance. Look at engagement architecture.

Give Ownership: The Decision Ladder
Leaders who say they want ownership often forget to give away decisions.
Here’s a coaching tool I use to help them do that deliberately:
The Decision Ladder
- I decide
- We co-decide
- You recommend, I approve
- You decide, I’m informed
- You own it, I trust you fully
Too many teams are stuck at rung one.
To build autonomy, move people up the ladder—consciously, and with clear expectations.
“I want you to make the final call on this. I’ll support you—and if you hit a snag, I’m here.”
That one sentence does more for motivation than a thousand pep talks.

Grow Confidence: The PDCA Feedback Loop
f you want to build real competence on your team—where people don’t just get things done, but get better at doing them—you need a reliable, repeatable structure for learning and feedback.
That’s where the PDCA loop comes in: Plan, Do, Check, Act.
This classic operations tool isn’t just for engineers or manufacturing teams. It’s a universal feedback cycle that reinforces learning, sharpens accountability, and boosts confidence when applied to leadership conversations.
Here’s how to apply it in a motivational context:
PLAN
“Are we clear about your goals, mission, and constraints?”
Start with clarity. Co-define what success looks like.
This creates autonomy and a shared sense of direction.
DO
“Get after it.”
Let them take action—without micromanagement. This is where competence is built. Let people try, and maybe fail. But support the doing.
CHECK
“How effective were you—and was I—in helping you achieve this in our team context?”
This is a two-way review. Check the outcomes, and reflect on how you both contributed to or blocked progress.
ACT
“Now that we’ve seen results, what needs to change? And how will we apply that change?”
Close the loop. Turn insight into action. Give people the power to adapt, adjust, and re-enter the cycle stronger.
This builds confidence without coddling.
It’s performance-oriented and human.
You can run this loop weekly in 1-on-1s, monthly in retros, or quarterly in performance reviews. What matters is consistency and shared ownership.
When leaders embed PDCA into their feedback rhythm, competence doesn’t just happen—it compounds.

Build Trust: The 5-Minute Connection Ritual
You don’t need a trust fall retreat.
You need a rhythm.
Can you challenge yourself to ask relationship-driven questions? And be patient enough to listen? And graceful enough to affirm?
Here’s a quick tool I’ve seen work inside boardrooms, manufacturing plants, and Olympic training centers:
The 5-Minute Connection Check-In
- “What’s one thing you’re excited about outside of work?”
- “What’s been energizing (or draining) you lately?”
- “Who on the team deserves a shoutout this week?”
Do this once a week. Rotate who asks the questions.
Watch what happens to team dynamics.
This is grace in action.

Make It Stick: The Motivation Playbook
Now, let’s take it up a level.
You’ve got the triangle (grit and grace).
You’ve got the motivators (autonomy, competence, relatedness).
You’ve got the leadership toolkit.
What you need next is a Motivation Playbook—a simple, repeatable way to apply what you know.
Here’s how to build it:
- Choose your motivator focus for the quarter.
Example: “This quarter, we’re dialing up autonomy.” - Pick 2–3 team-wide tactics.
- Decision Ladder
- Peer-led retrospectives
- “You design the solution” sessions
- Coach 1-on-1 through that lens.
Use check-ins to reinforce the shift and course-correct when needed. - Collect reflections. Adjust. Repeat.
The best part? This becomes your team’s culture playbook.
Not fluff. Not theory. But the foundation of how you work together.
What Happened to the Operator and the Enforcer?
Let’s bring it full circle.
You remember the two characters from part 1 and part 2 of this series?
The Operator: From Control to Coaching
When he first came to coaching, the Operator couldn’t understand why his team wasn’t performing. He’d built high-value systems, delivered exceptional individual results, and operated at an elite standard. But that same high standard, unchecked, had become his blind spot.
His 360-degree feedback hit hard. Not because it was insulting—but because it was consistent.
“He never asks for input.”
“We don’t know where we stand.”
“It feels like we’re always behind—even when we’re not.”
He realized he was still leading like a top engineer—not a leader of people.
So we built his first Motivation Map—and it was clear: his team had zero autonomy, limited feedback loops, and very little psychological safety.
Over the next quarter, he began using the Decision Ladder to redistribute control. He ran “you own this” experiments with his direct reports. He got uncomfortable. He made mistakes. But he stuck with it.
And the shift started to show.
Six months in, one of his most capable team members proposed a process improvement that shaved weeks off a key product cycle. The Operator didn’t just approve it—he celebrated it.
Same grit. New trust.
He didn’t become a motivational wizard overnight. But he became a leader people wanted to follow—not just obey.
The Enforcer: From Lone Wolf to Team Builder
The Enforcer’s story was different, but the impact was the same: a hard-driving leader burning himself out—and burning out his people.
When we started working together, he was doing it all. Every decision, every detail. He wore his exhaustion like a badge of honor.
But his Predictive Index results told a different story: a high-dominance, high-urgency profile with a low threshold for ambiguity and a deep discomfort with delegation.
He wasn’t just controlling. He was afraid to let go.
“I’ve been taught that the moment I loosen up, things fall apart.”
That belief had served him in the military. But now, it was destroying his leadership impact.
He started small. One-on-one development plans with his team. Regular check-ins. Asking questions before giving answers. Listening more—really listening.
His Friday stand-ups evolved into what he jokingly called his “human moments.” Just five minutes. One personal share. One shoutout. No tactics. Just presence.
At first, it felt forced. But over time, the culture shifted. His team started volunteering insights before he asked. They started taking initiative—without fear. Projects that used to live in his inbox started flowing through his people.
He didn’t become soft. He became strategic.
The Takeaway
Neither the Operator nor the Enforcer became perfect. They still had edges. Still had tough days.
But they moved—from grit alone, to grit balanced with grace.
From pressure-driven management, to motivation by design.
From control and self-protection, to trust and development.
That’s what great leaders do.
They don’t try to be someone else.
They evolve into the next version of themselves—deliberately.
Final Thought
Motivation isn’t a mood. It’s a system.
And the system is you.
So ask yourself:
- Am I designing for autonomy, competence, and relatedness?
- Am I leading with both grit and grace?
- And am I building a culture where performance doesn’t depend on pressure alone?
Because when you do that consistently?
You don’t just get compliance. You get commitment.
Great leaders don’t just push harder—they build systems that pull people forward.
Want help building your own Motivation Playbook? We coach leaders who want to lead with more clarity, purpose, and power—without losing their people (or themselves) along the way.
This Blog is part of a three-part series:
Why Your Team’s Not Motivated (And Why It Might Be Your Fault)
How to Lead with Grit and Grace — The Motivation Sweet Spot For High Performance Teams
How to Engineer Motivation: Your Leadership Toolkit
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Adam Kreek founded ViDA to positively impact organizational cultures and leaders who make things happen.
Kreek is an Executive Business Coach who lives in Victoria, BC, near Vancouver, British Columbia, Canada, and Seattle, Washington, USA, in the Pacific Northwest. He works with clients globally, often travelling to California in the San Francisco Bay Area, Atlanta, Georgia, Toronto, Ontario and Montreal, Quebec. He is an Olympic Gold Medalist, a storied adventurer and a father.
He authored the bestselling business book, The Responsibility Ethic: 12 Strategies Exceptional People Use to Do the Work and Make Success Happen.
Discover our thoughts on Values here.
Want to increase your leadership achievement? Learn more about ViDA Executive Business Coaching here.
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