Based in Victoria, Saanich, Oak Bay, Esquimalt, and near Vancouver British Columbia and Seattle Washington, Adam Kreek is one of North America's most sought after executive business coaches

"Sponsored coaching isn’t a punishment—it’s a gift. It’s a rare opportunity to pause, reflect, and focus."

Adam Kreek

Executive Business Coach

How Does A Sponsored Coaching Process Work?

posted in Coaching FAQs

Contents

Executive Coaching Process Overview

Our coaching process is designed to foster leadership growth, self-awareness, and strategic development through structured interactions and tools.

Adam Kreek specializes in coaching high-potential, results-driven leaders selected by their organizations for executive development. These individuals are often recognized for their ability to deliver exceptional results. Still, they may face challenges with behaviours that limit their leadership effectiveness and career progress, such as a strong dominant drive or a tendency to over-control.

A sponsored coaching relationship is often met with skepticism at first—leaders may feel forced into it, assuming it’s a punishment or a waste of time. But the reality is far different. Sponsored coaching is a unique opportunity for high performers to pause, reflect, and work alongside a seasoned guide to unlock their next level of success. The process creates space for leaders to recognize that growth isn’t about fixing flaws; it’s about discovering insights they already hold and accelerating their progress.

By providing a small but strategic nudge, an experienced coach helps leaders achieve breakthroughs they might not have reached alone—at least not as quickly. Ultimately, what starts as a perceived obligation transforms into a gift, empowering leaders to elevate their effectiveness, confidence, and impact.

Through sponsored coaching engagements, Adam provides a safe and 100% confidential space for leaders to reflect, grow, and refine their leadership style. He designs a structured, outcomes-focused program tailored to address specific challenges and unlock the leader’s next level of success.

What is a sponsored coaching relationship?

A sponsored coaching relationship is a professional development arrangement where an organization invests in coaching for one of its leaders or high-potential employees. In this setup, the organization—often represented by HR managers or senior leaders—initiates and funds the coaching to support the individual's growth and effectiveness.

The goal of a sponsored coaching relationship is to address specific challenges, enhance leadership skills, and maximize the individual’s contributions to the organization. It provides a structured, confidential space for the leader to reflect, refine their approach, and align their actions with both personal and organizational goals. While the organization benefits from improved performance and impact, the individual gains tools, insights, and strategies to grow their leadership and career. This partnership creates a win-win dynamic, fostering sustainable success for both the leader and the organization.

For HR managers and senior leaders, this coaching ensures their top performers evolve into even more impactful contributors. For the leader, it’s an empowering process to build on strengths, address blind spots, and elevate their overall influence and effectiveness. Coaching isn’t about fixing—it’s about unlocking potential.

Technology Tools

Here’s how we work:

  • Zoom: For virtual coaching sessions
  • Miro: For collaborative visual work
  • Survey Sparrow: For gathering feedback and insights
  • Email Summaries: Learning and reflection sent directly to your inbox
  • Google Docs: For journaling and reflections
  • Automated Email Reminders: To keep sessions on track
  • Unlimited Voice & Text: Contact with coach as needed

Coaching Process Breakdown

Here is a typical 12-step process for a sponsored coaching relationship that includes 360° feedback, reports and accountability for leadership development.

  1. Introduction (30-minute call)
    • Get to know each other and assess compatibility.
    • Overview of the coaching process.
    • Discuss expectations and set up administrative details.
  2. Administration (30 minutes)
    • Sign coaching agreements.
    • Confirm payment details.
    • Complete a psychometric assessment (Predictive Index).
    • Set up an onboarding journal and schedule the next call.
  3. Coachee Onboarding (90-minute call)
    • Review the Predictive Index to build self-awareness.
    • Discuss journal reflections.
    • Outline the coaching plan.
    • Set up the sponsor Triad meeting.
  4. Sponsor Meeting (30-minute call)
    • Discuss organizational, business, and leadership objectives.
    • Align on sponsor-directed and coachee-led goals.
  5. Sponsor Triad Meeting (60-minute call)
    • Meet with the coachee and sponsor.
    • Analyze psychometric data and gather feedback.
    • Establish a communication plan for the coachee-led process.
  6. 360° Initiation (30-minute call + 30-minute admin)
    • Educate the client on the science behind Leadership Circle, and ensure the sponsor is educated.
    • Select participants to provide feedback.
    • Coach’s system sends email invites and collects feedback.
  7. 360° Review (90-minute session)
    • Extract coachee’s leadership narrative.
    • Review graphs, results, then co-explore model.
    • Agree on a leadership development plan that can be shared with sponsor.
  1. 360° Report & Debrief (30-minute admin + 60 minutes by sponsor and coachee)
    • Sponsor reviews coachee’s leadership history, reflections.
    • Sponsor reviews leadership development plan, checks with coach if any questions.
    • Sponsor discusses leadership development plan with coachee.
  2. Coaching Sessions (Ongoing)
    • Monthly coach & coachee discuss learnings and transition into longer-term relationship based on coachee-driven objectives.
    • Focus on leadership and management development.
    • Coaching usually lasts 6-9 months. Ongoing support is available through a monthly retainer, and additional sessions are offered as needed.
  3. Coaching Sessions (Extra)
    • Occasionally, coachee would like to drive quicker progress in their development or address a crisis situation
    • Extra training, coaching, development provided as needed, as agreed to by the sponsoring organization
  4. Sponsor Triad Check-in
    • Coachee shares progress and development.
    • Sponsor gives feedback.
    • Discuss next steps for future growth.
  5. 360º Report to document improvement
    • Second 360º review 12-18 months later
    • Determine what wins to share with organisation
    • Review with coachee, articulate gains
  6. Final Development Reports
    • Reports are created for personal reflection and professional growth.
    • These reports may be shared with managers or HR for ongoing development.